A merchant of record ("MoR") is used to describe the legal entity selling goods or services to the end user.
The merchant in a sales transaction is the party from which the buyer believes it is making a purchase from and the party to which the buyer is liable for payment.
EMOTIVs’ merchant of record (“MOR”) allows Brands to utilize EMOTIVs Marketplace stores to sell to end users. EMOTIV becomes the MoR of you company and has the relationship with the customer.